AARP is taking on Big Pharma with a new campaign to convince lawmakers to resist drug industry lobbying. In new TV ads begun last week, the advocate for older Americans urges legislators to “protect seniors, not drug company profits.”
The campaign also includes radio, digital and print ads as well as online videos of real patients who struggle with high drug costs. The ads will run in Washington, D.C., and in undisclosed “battleground” states.
“As we look to the lame duck session, the drug industry is once again trying to push Congress to roll back improvements that were made,” she said. “This is not only important for seniors, but also for taxpayers.”
A recent Bloomberg article characterized pharma’s effort in the time between now and when Democrats take over the House in January as possibly its «best, last chance” to roll back the coverage gap increase. Its analysis found that Big Pharma companies including J&J, Amgen, AstraZeneca and Eli Lilly boosted lobby spend by 30% or more in the third quarter.
O’Reilly said AARP’s effort is important because older Americans who rely on Medicare Part D make an average of $26,000 per year and take four and a half prescriptions drugs. For those people, she said, the upward arc of drug prices is “simply unsustainable.”
A Product Manager with expertise in pharma marketing and sales operations